Creating A Video Marketing Campaign (Part 1)

I want to take a moment and show you guys how to set up an affordable yet effective and powerful online video marketing campaign for your local or small business. So let’s jump right into it. When it comes to video marketing for local and small businesses, most people don’t know where to begin. They think they need to hire a videographer. They think they need to pay thousands of dollars for a video ad, and that’s just not the case. And there are two problems I see with hiring a videographer.

One: they’re going to come in and charge you thousands of dollars to produce one video ad.

Two:  And the second problem is they’re not going to know how to market that video. They’re not going to know how to use that video to get you more customers, leads, sales or even Facebook likes and Yelp reviews.

And yes, all of those things are possible with the proper local and small business video marketing. And in this article I’m going to show you guys two tips on how you can get affordable yet powerful video ads made for your small or local business that will be less than half the price for hiring a videographer. And at the end of this article I’m going to give you guys one bonus tip on how to use those videos to get more Facebook likes. So be sure to stay tuned until the end.

And the first tip to get affordable, yet powerful and effective video ads for your local or small business is to find a company that will create video ads using your footage or photos. They can also create custom whiteboard animation videos and scribe videos that you can use to try to go viral with.  There are companies out there that do not need to come in and film your business to create awesome and powerful, and effective video ads for your business.

They take your photos or video footage and combine it with professional music, on-screen text and a voice-over to create these effective video ads for a fraction of the cost of a videographer. Or they use that stuff and actually draw it all out as if it’s on a whiteboard, and this in the end results in an incredible animation video in a “whiteboard style” type of video.  And you may be asking, “Well, what companies do this?” I’ll let you guys into a little secret. wizmotions.com does this! Alright, alright. Sorry for that shameless plug, but that is exactly what we do at wizmotions.com.

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We create affordable and creative video ads for business owners who don’t want to pay thousands of dollars to have a videographer come in. And you may be asking, “Do I need to send you top-quality HD video content?” The answer is no. You can send us regular photos taken with a still-shot camera or even video footage taken with your iPhone and we can create effective video ads from that. And wizmotions will be able to draw any of that with their artists. In fact, they even make these awesome lenses that you can put on your iPhone or Android that will allow you to capture top-quality HD video content right from your phone. If you guys are interested, you can check out this one right here.

Creating a Video Marketing Campaign (Part Two)

Alright, so now the second tip to creating affordable and effective video ads for your small or local business is to go to a college right around your area. Go to the film department and put up flyers or even ads on Craigslist looking for college students who need to build up their portfolio. There is a ton of local college students looking to build up their video portfolio, and most of them have the equipment to be able to film top-quality video ads for you. They might even know about whiteboard animation videos and can give you tips on those too.

And the best thing about this is that college students are known not to have a lot of money. So when you offer them a few hundred bucks to give you a top-quality video ad – almost the same type of quality that you’re going to get from the videographer – they will jump on that, no problem.

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Or you can even have them come in, film the footage and send it to a video ad company so that they can professionally edit it for you. So the bottom line here is that when you want some video ads done, you need to hire someone that knows how to market them and construct the video ad to be able to drive people into your business, and most videographers will not know how to do that.

Alright! Now guess what time it is. Bonus time! I’m going to give you guys one bonus tip on how to use your video ads to get more Facebook likes. Now remember, this tip works for whiteboard and explainer videos too.  When you create a video ad, you want to get it ranked in Google and YouTube, and when you do that, you’re going to get targeted visitors visiting your video.

At the end of that video, you tell them, “Click the link below because we have a special running for all new customers.” And when they click that link, it brings them to a Facebook landing page where they need to like your page in order to get that coupon or discount. So now what happens is you’re actually getting a new Facebook like and you’re getting a new customer coming in through the doors.

It’s a double win!

Alright, so here’s the deal, guys. I’ve been working with local businesses in my area to bring them more customers, Facebook likes and Yelp reviews through video marketing. And I’ve actually put together a completely free three-day video course for you guys to learn how to do video marketing for your local business.  And that includes getting them those custom scribe videos we’re mentioned.

We start from the beginning and go through to the end teaching you guys exactly what you need to do to get more customers, sales, leads, Yelp reviews, Facebook likes and even build an email list, all from video ads. If you are interested, just go ahead and click the Contact Us page at the top and let us know!  We are anxious to get started with you.